Would you let someone reach into your bank account and take out $10,000 never to see that money again?

No…you wouldn’t.

This is essentially what happens when you are dealing with a BAD Realtor.  It is your Realtor’s job to get you the highest and best offer they possibly can when you sell your property.

And a simple negotiation can mean an extra $10,000+ in your pocket as the owner, but only an extra $250-$300 for your Realtor (they get 2.5%-3% of the purchase price on a deal).

So if your dealing with a BAD Realtor who wants the quick money, they will likely not push for the extra $10,000 because there’s not as big of an incentive for them to do so (only $250).

This kind of thinking comes from short term thinking Realtor’s who do NOT have a long term game plan, and who don’t think “Big” picture.



So what characteristics overall attribute to a GREAT Realtor vs. a BAD Realtor?


Glad you asked.

Here is a quick list of the difference between a GREAT Realtor and a BAD Realtor:

Great Realtor

  • Add’s value to the team- contributes without you asking
  • Is Reliable- If they say they are going to do something they do it
  • Work’s based on numbers not emotion- you’re running a business
  • Has your best interest  in mind and not just money hungry- willing to push for more money and negotiate for the best deal
  • Has an abundance attitude- know’s there is always more deals when things don’t work out
  • Honest and ethical
  • Long term thinking- has a long term game plan and is looking to build a long term relationship with you and your company
  • Always wants to contribute more- sometimes feels like they don’t do enough
  • Constantly growing- open minded and constantly trying new things as the markets shift
  • You get along with them- you will be dealing with this person a ton so you need to get along!
  • Treats others with respect- they are representing your company and dealing with many other professionals you will be coming across multiple times in your career
  • Works as a team

Bad Realtor

  • Short term thinking
  • Only takes from the team and doesn’t contribute
  • Unbalanced emotionally
  • Works based on emotion rather than numbers
  • Only cares about if they get paid or not- won’t push for extra money and just wants to get the deal closed
  • Isn’t constantly growing-closed minded and not open to trying new things
  • Unreliable
  • Untrustworthy
  • They treat others with disrespect- ruining possible future business relationships
  • You don’t get along with them
  • They think you owe them and that they do too much

Did you notice that years of experience wasn’t on the list?

Many Many Many…  95% or more Realtors who have been in the game for along time, are absolutely horrible at their job.  They get lazy and stuck in their ways…not even staying up to date with current laws…I am sure you’ve heard horror stories…but that’s for another post.


Just realize that a BAD Realtor can cost you ten’s of thousands of dollars, ruin relationships, make your business life much more complicated, and more…

You don’t want to be picking up the pieces from your Realtor, remember your job is to find more deals while your Realtor handles getting your project sold.

In conclusion:

These are just some characteristics of many that show the difference between a GREAT Realtor and a BAD Realtor.


So make sure you pick a Realtor you get along with and who will have your best interests at heart.  If you follow your gut you will be fine, and remember that if you feel like something is off… it usually is.

When you first start out you may go through a few Realtors, but just keep at it and you will find the right one’s if you continue networking and building your business like we show you how to at the Better Tomorrow Group.

To learn how to build your business from top to bottom and go from 0 to 6 figures in Real Estate be sure to check out http://BetterTomorrowGroup.com/lifetime !


Chris M Cordova

CFO Better Tomorrow Group

Chris is an active investor, Realtor, Broker, marketer, serial entrepreneur, and co-founder of Better Tomorrow Group. Follow Better Tomorrow Group on Instagram@bettertomorrowgroup on Twitter/Periscope @TheBTgroup and Facebook at Better Tomorrow Group.  If you would like a FREE copy of Flipping Your Thoughts On Flipping Follow this LINK.